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A beauty product is sold every minute around the world…which one is yours?

It is not always easy to choose a face cream, a serum, a cleanser, or a mask from the wide range of products available on the market. Every minute around the world, a consumer relies on IOMA’s expertise to build their beauty routine and, more specifically, to choose their face creams.

26.04.23    « EXPERTS » reports

It is not always easy to choose a face cream, a serum, a cleanser, or a mask from the wide range of products available on the market. Every minute around the world, a consumer relies on IOMA’s expertise to build their beauty routine and, more specifically, to choose their face creams. Indeed, our science-backed skincare products, available in 7 expert ranges, are among the beauty products with the highest concentration of active ingredients.

Let our expert pieces of advice help you find the day cream, serum, or treatment your skin needs, and discover the proven benefits of our top-selling products worldwide.

How to choose the right day cream

Normal, dry, combination, or mature skin…all skin types have a common denominator: they all need daily hydration. Therefore, a moisturizer, or day cream, is the basic product to use when you want to take care of your skin. But how to choose the right day cream?

Moisturizers for dry skin

Very dry or dehydrated skin looks and feels tight, sometimes even itchy and flaky in certain areas. Dry skin needs a moisturizer that not only keeps it well hydrated but has a lipid-replenishing action as well. In other words, it helps strengthen the skin barrier to retain water in the different skin layers and ensure a good hydration level.

This is the case with our Refreshing Moisturizing Gel, a day cream with a fresh texture that provides long-term benefits, soothing and moisturizing dry and dehydrated skin. The performance of the Refreshing Moisturizing Gel has been proven by science: it is the must-have product ensuring long-lasting hydration and freshness.

First wrinkles: now what?

On average, the first signs of aging appear around the age of 30, with the first wrinkles popping up. Skin aging goes hand in hand with loss of firmness, loss of radiance, and uneven skin texture. Our environment, lifestyle, and beauty habits play an important role in the appearance of the first signs of skin aging. Our skin is constantly exposed to the stress of daily life or pollution. That’s why it needs a face cream that meets its needs when it seems to lose its tone.

Youth Booster is the perfect anti-aging cream that reduces the first wrinkles and fine lines with its global action. Thanks to the innovative anti-aging formula and the moisturizing, detoxifying, regenerating, and protective properties of this cream, the skin appears more beautiful, firmer, smoother, more glowing, and younger-looking. Moreover, if you are looking for a cream that smells good all day long, the subtle fragrance of Youth Booster will seduce you.

Best wrinkle moisturizers for mature skin

Mature skin loses thickness. It may also appear drier, less supple, and more vulnerable to external stress factors. The wrinkle cream you choose for your mature skin should have a nourishing and comfortable formula and should help strengthen the skin barrier, which is responsible for cellular cohesion in the epidermis and for keeping a good hydration level.

This is the case with the Rich Cream, a wrinkle-reducing cream with a particularly lightweight, comfortable texture, rich in regenerating and antioxidant active ingredients. The Rich Cream effectively fights against wrinkles and helps plump, firm up, and protect mature skin.

Personalized skincare: your made-to-measure beauty routine

IOMA offers specific, targeted, and expert skincare product ranges and face moisturizers to suit all skin types and meet all their needs. To go even further and offer your skin the best beauty routine, discover personalized moisturizers and skincare products. With over 1 billion possible combinations to formulate Ma Crème, Mon Sérum, and Mon Soin Yeux, personalized products are unique products created for one and only one skin: yours.


Whatever your skin type, build the best beauty routine for your skin and select the products that meet its needs among our best sellers. With more than 1 product sold every minute around the world, IOMA offers your skin science-backed, clinically effective moisturizers and skincare products available in 7 expert ranges.

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