IOMA MAG

The eye contour is the most fragile area on the face, so this means it is also the area that requires specific care and attention. Here are our recommendations for taking care of your eye contour area. Why does the eye area need specific skincare treatments? The eye contour area is fragile because the skin […]

Skin regenerates overnight. Night cream boosts cell renewal and helps correct imperfections to restore a smooth complexion. There are night creams for each skin type: moisturising, nourishing, anti-age … night cream is an essential part of any beauty routine and we are going to help you choose the right one and use it effectively. Why […]

Facial oil is an essential part of any beauty routine. What are the benefits of facial oil and how should it be used for optimum efficacy? Why should I use a facial oil? The body naturally produces oil, but as skin ages, its oil production decreases. This is what causes skin to dry out and […]

The active ingredients in cosmetic products are what actually make the product effective. Depending on their level of concentration in the product, they help to resolve skin problems in a more or less visible way. Make sure that you’re choosing the right skincare products by learning to recognise the active ingredients your skin needs. An […]

An age spot or liver spot is a dark spot on the skin that is caused by an increase or reduction in normal skin colour. Hyperpigmentation refers to brown, red or pink spots and hypopigmentation refers to white patches, vitiligo etc. There are many factors that may cause these changes is skin pigmentation ; sun, […]

What are the very first signs of aging? The first signs of skin aging can appear from the mid-20s onwards. From the age of 30, 40 and 50 we refer to behavioural skin aging and our environment, lifestyle and skin care routine can all have a significant impact on the appearance of wrinkles and the […]

How do you know if you have sensitive skin? Generally speaking, sensitive skin is fine and particularly reactive. It can also present sub-cutaneous micro-vascularisation which is visible through the epidermis. In contrast to mixed to oily skin, sensitive skin is even more susceptible to damage from external factors such as: • Climate: cold, heat, humidity […]

What are the benefits of exfoliation? Exfoliating is of key importance for our skin. Exfoliation enhances, embellishes and cares for the skin, but above all it helps maintain skin elasticity, and therefore its youthfulness. Exfoliation helps to remove dead skin cells present on the surface of the skin. It therefore encourages the regeneration and production […]

Day cream is the skin care product that is most frequently purchased and used by both women and men, ahead of make-up even. But how do you choose the right product for your skin type from all of the products on offer, each more innovative than the next? Choosing your day cream requires you to […]

Where does hyaluronic acid come from ? Hyaluronic acid is a complex molecule and one of the main natural components of living tissues and of cartilage in particular. It is primarily synthesised by fibroblasts and keratinocytes (skin cells) in the different layers of the skin (the dermis and the epidermis). Skin is in fact that […]